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Why is Blue the New Gold?


In today's blog, we are featuring a company who spoke at our most recent End Poverty Summit. Blue Gold allows local females in developing nations to treat and sell drinking water that is safer, less expensive, and more convenient than all competitors. These women are called "waterpreneurs" and do this as a service where they can make money while serving their communities. They do business with the understanding that while gold used to be considered the most precious commodity in the gold, clean water has become the most precious commodity in the 21st century.


Blue Gold Works was featured in our End Poverty Summit because they are a prime example of how to use a sustainable resource to not only provide a critical need- clean water, but also simultaneously create employment that lifts women and their families out of poverty.


In Africa, two thirds of all public efforts to provide clean water fail within five years due to inefficiency, inadequate infrastructure, lack of training, maintenance, and customer involvement, and a reliable system for rate collections.


Blue Gold works takes seeds from the Moringa Oleifera tree to purify water. This "technology" is nothing new, as it has been used by people around the world for centuries as a proven water purification method.


"Recently, research has shown this inexpensive, plentiful, biodegradable substance capable of much more...We make money by professionally managing the supply chain of added-value Moringa products (organic Moringa oil and mono floral honey) from our African women's farming cooperatives to Western premium skin care brands."- Bluegoldworks.com



Blue Gold Work's vision is to bring clean water to 25 million people and generate $25million USD in revenue by 2025. They plan to make this a global organization that serves as a mentoring network as well for other women in poverty. The organization will also plant 600,000 Moringa trees in the next 5 years and remove 44 million pounds of CO2 from the air.


Do you have a sustainable social venture that you think should be featured? Contact us at socialventuresfoundation.org/contact-us

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